The Project
SweetBud is an innovative bouquet ordering app designed to provide users with a personalized experience for ordering flowers to their exact specifications. Our app caters to a diverse target audience, including individuals who have a passion for flowers and professionals such as event planners for weddings and TV productions.
Duration: 6 months
Methods: Affinity Mapping, Wireframes, Prototyping
Tools: Figma and Mural
Context
Floral arrangements can serve many purposes from gifting to self expression. Flowers are easy to love due their spectacular colors and variety. There is something for everyone when it comes to bouquets.
I wanted to provide flower enthusiasts with the a platform that is seamless to use and provides the user with an element of creativity so that they can feel immersed in each step of the experience.
SweetBud makes this dream a reality with a simple interface and custom ordering options.
The Process
Emphasize
Define
Ideate
Prototype
Test
Empathize
Competitive Audit
Companies Included:
- Bouqs
- Floward
- 1800Flowers
- Costco
Findings
- Because Costco and Floward service different markets and general products, they would be indirect competitors SweetBud which would be serving users within the USA and also providing only floral arrangements and not any other gifts such as snack baskets. Bouqs is a higher cost option for floral arrangments within this market. Finally, 1800Flowers' website is not seamless to use and has a very broad selection range. Thus, a gap in the market is a service that offers users the ability to easily customize bulk floral arrangements at a mid range cost.
User Persona
Define
AJ is a wedding planner who faces challenges in the current flower ordering process, as it lacks clarity and customization options, prompting the need for a more user-friendly system that ensures clear communication and reliable order fulfillment.
Ideate
Low Fidelity Wireframe
Low Fidelity Prototype
LoFi Prototype Testing and Synthesizing Results
Prototype
With the results of the unmoderated test, I was able to go back to the drawing board and iterate of my designs to improve the user experience
1
Particpants noted that app was not visually appealing in the lo-fi prototype state and also complained that they could not insert their own information into the check out.
2
Participants were confused by the check out process because during that stage, the path would go directly from basket to checkout completed. As such, it needed more steps added.
3
Participants wanted an easier way to get to the home page and understand what their next step in the application should be.
Accessibility
Text for photos of the order options that way a screen reader can let the user know what they have selected High contrast colors used throughout for those with low visiability Typography is a sans serif font for low resolution screens Label text in the check out screen to help the user to know what must be added
Sticker Sheet
HiFi Prototype User Testing Verbatims
"As a wedding planner, I appreciate the seamless experience SweetBud provides; the simplified ordering process and improved communication would make my job much smoother."
"The app's customization features are a game-changer! It allowed us to tailor each bouquet to perfection, and the tracking system kept us informed every step of the way."
Click here to view the final prototype.
